Ask Insight exhibit at Ad:tech London 2010

12/07/2011

Yorkshire based strategic market research agency Ask Insight, headed by experienced marketing expert Susan Kenyon, exhibited at ad:tech London in September this year as ‘Official Media Research Partner’ for the event.

Using the opportunity and worldwide exposure, Ask Insight launched an innovative new data collection tool conceived and designed to revolutionise the way that event feedback is collected, particularly from a notoriously hard to reach group of busy media professionals, in a way which has previously eluded all other approaches.

Commenting on the event, Kenyon remarked, "We were naturally delighted to be associated with this event and our appointment as Official Media Research Partner. Using existing technology, we are leveraging relevant and timely insight through a highly targeted and specific research tool”. The tool offers event managers the ability to collect visitor experience insight which is in turn used to better inform decision making and improve sales efforts for next year's event.

Adding his comments about the Ad:tech experience; Richard Noon, Research Account Manager at Ask Insight and architect of the data collection platform, added: "Our solution demonstrates the ability of our team to understand problems surrounding existing data collection methods and introduce reliable, stable but emerging technology to deliver exciting and engaging survey content to our respondents. Whilst our traditional face-to-face interviewing approach is well trusted throughout the industry, gaining insight from a highly tech-savvy and busy group of people needs a different approach.”

Concluding Kenyon stated, "This combination of traditional and technological research will, we are confident, soon embed itself in the rapidly developing world of advertising using new media. For our part we are delighted to be at the leading edge of such exciting and progressive changes in our industry."

For more information visit www.askinsight.co.uk.