Today we have 2 workshops which are designed to boost your web
sites:
Workshop One
Rob Smith,Blue Leaf, who has led mission critical projects for
Laura Ashley, Next and Co-operative Energy will share insider information on
what you should be focusing on in the next 12 months on your web site.
www.blue-leaf.co.uk
He will cover how to
get more people to visit your website, convert them when they get there and
keep them coming back.
The aim of Blue Leafs workshop is for Forward Ladies to take away 10 tips that they can implement themselves which will improve their website and help grow their business 5 of the tips are immediate and 5 will take a little time, e.g. culture change but all 10 are definitely worth listening to and following.
Workshop Two
How you can use video to
increase success in your business
Helen Nurse of Capture
1, has run a successful video production for the past 12 years and has worked
for corporations, public and private sector clients across all industries,
creating video productions that work and have impact. Helen can help you with
answers to all your questions on the merits of including video on your web site
and ultimately can enable you to leave the session with a plan for how you can
immediately start using video, to make a real difference to your business.
Video is the one of the most powerful
marketing and promotional tools you can be using -
Video E-mail messages generate 2-3 times higher click-through rates
compared to static E-mails
Watching a minute of video is the equivalent of reading 1.8
million words according to Dr. James McQuivey of Forrester Research
The format of the event will be:
10.30 - Arrival, Networking Coffee
11-12 - Web Tips Workshop
12.30 - Lunch
1.30 - 2.30 - Using Video to
increase Success in your Business