Cheryl Black,
Customer Service Director, O2 UK
Turning customers into fans
Cheryl joined O2 UK in November 2006 as Customer Service Director and moved from Scotland to make her new home in Yorkshire.
Telefónica O2 UK is a leading communications company for consumers and businesses in the UK with 20.7million customers and 457,000 fixed broadband customers. It is part of Telefónica Europe plc which is a business division of Telefónica S.A. and which owns O2 in the UK, Ireland, Slovakia, Germany and the Czech Republic, and has 46 million customers.
Almost 3,000 people are employed by O2 in Yorkshire, the majority are based at the Arlington Business Centre in Leeds. Other members of Cheryl's team are based in three other UK centres in Preston Brook near Runcorn, Bury and Glasgow.
O2 is a well known and trusted brand. But the company has greater ambitions. It is on a journey to turn its 20 million customers into fans and become the leading service brand by 2011. Cheryl's team are in the front line of this crusade as they communicate with customers every day. She knows that the customers want someone they can turn to and trust.
Cheryl will be giving us a personal insight into why she is so passionate about great customer service and the journey she is taking with O2 on the road to fandom.
O2 is a well known and trusted brand. But the company has greater ambitions. It is on a journey to turn its 20 million customers into fans and become the leading service brand by 2011. Cheryl's team are in the front line of this crusade as they communicate with customers every day. She knows that the customers want someone they can turn to and trust.
Cheryl will be giving us a personal insight into why she is so passionate about great customer service and the journey she is taking with O2 on the road to fandom.