Why?
This is a great time for smaller businesses to fight the bigger boys
PR can put you on a level playing field with bigger brands
Now's the time to tap into PR as a business tool - We'll show you how
What you'll come away with:
An understanding of how to use PR to promote your business
A working knowledge of how to write press releases
An insight into media, objectives and campaign planning
The format:
1. Chocolate PR Director Intro
- What is PR
- When/How can you use it in your business
- Campaign Planning - top tips for success
- A taste of previous campaigns, to illustrate how it works
2. Planning a campaign for your business
- Hands on look at how PR could fit in to your business
- Exploring ideas for the first campaign
3. Practical elements
- Identifying media
- Defining objectives and targets
- Planning how to measure Return on Investment
Testimonials:
"After attending "PR: Not just for the big boys" I tried their recommended approaches in getting Launch noticed as soon as I got back to the office. I couldn't believe how quickly it worked; after contacting Driffield Times they did a welcome feature on Launch in their paper the very next day. After sending out a press release, which I created following Chocolate PR's template I have also secured coverage in various other publications.
Expanding business into a new area is always a challenge; however I now have the skills and techniques at hand, which enabled me to introduce Launch to the local community and surrounding businesses."
Dean Paterson of Launch (launchhq.co.uk).
10% discount for booking the full day - Business Development in the morning. Please call the office on 0845 6434 940.