There are about 4.9 billion global internet users as of 2021, a 400 million jump from 2020, and the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet.
Join Lisa Eaton, marketing expert, strategy consultant and Founder of Fabric Academy, to find out:
• What is a digital marketing strategy?
• Why it’s important to have a strategy, before starting tactics!
• Why digital marketing is so powerful (when you get it right!)
• How to build your strategy
• How Fabric can help
And of course she’ll take your questions.
We’ll also have half an hour afterwards to network with others.
Who is this session for
- Anyone new to online or digital marketing
- Anyone thinking about writing or renewing their strategy
- Anyone who thinks they don’t need online marketing
About Lisa Eaton
Lisa Eaton is a marketing expert, strategy consultant and Founder of Fabric Academy, an online training provider that empowers ambitious marketers to excel worldwide.
Established in Newcastle in 2021, Fabric Academy offers a CPD-accredited marketing strategy programme that supports current and aspiring marketers by levelling up their knowledge
and enhancing their skills. Making huge waves in the marketing education landscape, Fabric already attracted brands such as Indeed, H&R Block, itsu and Savills to level up their marketing teams.
With more than two decades of experience in creating and executing marketing and communication strategies for global brands, including P&G, Visit England, Dulux and NHS Lisa has a deep understanding of what it takes to develop a high-level marketing strategy that makes an impact while delivering tangible business results.
Lisa is a strong advocate for women in business and is committed to supporting them in achieving their full potential through mentoring and sharing her experiences.
Connect with Lisa: https://www.linkedin.com/in/lisamaryeaton/
Visit Fabric Academy: fabric-academy.com
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