Ian Brodie, named one of the Top 50 Global Thought Leaders in Marketing and Sales, and one of the Top 25 Global Influencers in Sales and Sales Management, by OpenView Labs, is hosting our members’ webinar at the end of this month.
Ian, the author of Amazon’s #1 bestselling book, Email Persuasion, teaches business professionals how to captivate and engage their audiences, build authority and generate more sales with email marketing.
In this session, he will share the Follow-Up Formula – a set of simple strategies for following up with the right people in the right way to quickly build credibility and trust as the foundation for a solid business relationship.
Ian, who works with consultants, coaches and other professionals, said: “If you’ve been in business for any length of time, you’ll know that business people don’t tend to buy from other business people the very first time they meet. It takes time to build relationships to establish the credibility and trust needed before any exchange of money can take place.
“Yet, despite us knowing how important it is to follow-up a relationship once the initial contact has been made, most of us don’t give it the attention it deserves. We focus all our energy on our initial marketing efforts and we rarely have a systematic process in place for nurturing relationships that we know will deliver us the clients we need.
“This course gives people the strategies they need to quickly build credibility and trust to accelerate their journey towards becoming clients. No hype, no fluff, just proven strategies that work.”
The Follow-Up Formula: Simple Strategies For Nurturing Client Relationships to Power Your Sales.
Wednesday, 1st April, 12pm – 12.45pm